TikTok is booming in Brazil, and it’s no surprise. With a mix of vibrant culture, catchy music, and creative expression, Brazil is home to some of the most engaging and influential TikTok stars in the world. These influencers are more than entertainers—they’re trendsetters shaping how young people consume content. Whether you’re into comedy, beauty, dance, or life hacks, these 20 creators have something for everyone.
1. Virginia Fonseca
- Followers: 39M+
- Category: Lifestyle, beauty, motherhood
Virginia shares her daily life, beauty routines, and sweet family moments. She’s a household name in Brazil and a strong female figure on the app.
2. Vanessa Lopes
- Followers: 30M+
- Category: Dance, fashion, reality
Known for her stunning choreography and trendy outfits, Vanessa rose even further in fame after joining Big Brother Brasil.
3. Beca Barreto
- Followers: 30M+
- Category: Dance, challenges
Beca’s dance skills and high-energy presence make her a favorite in Brazil’s TikTok dance community.
4. Larissa Manoela
- Followers: 17M+
- Category: Acting, lifestyle
A popular actress and singer, Larissa gives fans a peek into her glamorous life while also supporting social causes.
5. Marcelo Twelve
- Followers: 14M+
- Category: Gaming, comedy
Marcelo adds a twist to gaming content with hilarious voiceovers, skits, and game reactions.
6. MoriMura
- Followers: 15M+
- Category: Comedy, daily life
MoriMura stands out for his unique storytelling and funny sketches that reflect Brazilian youth culture.
7. Leandro Pessoa
- Followers: 7.5M+
- Category: Humor, lifestyle
Leandro’s relatable videos about friendships, school life, and social situations never fail to go viral.
8. Tio Paulo
- Followers: 7.2M+
- Category: Comedy, family
With his warm humor and family-friendly skits, Tio Paulo has captured hearts across generations.
9. Luara Fonseca
- Followers: 20M+
- Category: Beauty, lifestyle
Known for her bubbly personality and makeup tutorials, Luara’s following keeps growing strong.
10. Christian Figueiredo
- Followers: 6M+
- Category: Comedy, parenting
Christian, a long-time digital creator, mixes fun parenting moments with relatable content for adults.
11. Lucas Rangel
- Followers: 14M+
- Category: Comedy, entertainment
From school-themed skits to satire, Lucas Rangel’s videos are some of the most creative on Brazilian TikTok.
12. Gkay (Gessica Kayane)
- Followers: 11M+
- Category: Comedy, fashion
A comedian and actress, Gkay is also known for organizing Brazil’s most viral influencer party: “Farofa da Gkay.”
13. Giovanna Grigio
- Followers: 6M+
- Category: Acting, fashion
An actress and content creator, Giovanna shares style inspiration and behind-the-scenes from sets.
14. Júlia Puzzuoli
- Followers: 4M+
- Category: Vlogs, lifestyle
Her candid takes on life, love, and being a Gen Z woman are empowering and inspiring.
15. Rebeca Andrade
- Followers: 2M+
- Category: Fitness, gymnastics
As an Olympic gymnast, Rebeca blends sports, training routines, and motivation in her videos.
16. Nath Finanças
- Followers: 1M+
- Category: Financial tips, education
Nath is redefining influencer culture with helpful financial advice for young people in Brazil.
17. Camila Loures
- Followers: 20M+
- Category: Comedy, food
Known for her challenges and food-themed content, Camila makes fun and delicious videos.
18. Matheus Yurley
- Followers: 10M+
- Category: Music, lifestyle
A musician and influencer, Matheus balances music drops with TikTok trends.
19. Pequena Lo
- Followers: 5M+
- Category: Comedy, empowerment
With wit and bold energy, Pequena Lo uses her platform to challenge stereotypes and spread joy.
20. Duda Rubert
- Followers: 1.5M+
- Category: Beauty, self-care
Duda promotes skincare, self-love, and positivity—ideal for Gen Z audiences.
Why These Influencers Matter
Brazilian TikTokers bring something unique to the global stage. Their blend of humor, rhythm, and passion reflects the heart of Brazil. They’re not only building massive followings but also influencing culture, advertising, and brand partnerships.
Key Traits of Top Brazilian TikTok Creators:
- Authenticity: They stay true to their roots and culture.
- Engagement: Fans feel connected and heard.
- Trendy: They jump on global trends and make them their own.
- Diverse Content: From dance to education, the variety is unmatched.
Final Thoughts
Brazil’s TikTok scene in 2025 is exciting, inspiring, and full of diverse talent. Whether you’re a brand looking to collaborate or a fan looking for content that entertains, these influencers are worth your follow.